Glazed and Infused Donut Shops
These rings of ecstasy provide the perfect buffer when breaking bad news to someone - because it's hard to be mad with a mouth full of sugar.
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These babies will come in handy when consumers are on their way to deliver bad news, and let them know where the nearest location is.



SHARE SUGAR APP
For the bad news that deserves a whole box of sugar, use this app to order a dozen doughnuts and create a custom-printed box (BELOW) featuring the bomb you're dropping. Then go the extra mile and turn the bad news into a GIF and post to Instgram.
Share the news with everyone and post pics of yourself savoring the sugar.